endstream endobj 103 0 obj <> endobj 104 0 obj <> endobj 105 0 obj <> endobj 106 0 obj <>stream This program is designed for students interested in working in the film and television industries. Rotaract Club Of Nsit Regency. Seminar. %%EOF 478 Digital Marketing 478 Brand Management 478 Customer Assessment MEMES Electives Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project. 2 0 obj 0 d_"Y"WjJg VxI^Vi $'=5. 10, 2023, RollingDomestic students may submit after the final round but are strongly encouraged to submit earlierMay 15, 2023. endstream endobj 60 0 obj <> endobj 61 0 obj <> endobj 62 0 obj <>stream Examines happiness and wellbeing in consumer culture. %PDF-1.7 The Business Analytics MBA major is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions, including (i) collecting, managing and describing datasets, (ii) forming inferences and predictions from data, and (iii) making optimal and robust decisions. Presentations by faculty, visiting researchers, and advanced students. Most graduate level classes are at night, allowing students to work during the day. Specialize in Analytics (STEM) or Consumer Behavior. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Digital Marketing Syllabus 2023 Digital Marketing Subjects 2.1 Introduction to Digital Marketing 2.2 Planning and Creating a Website 2.3 Search Engine Optimisation (SEO) 2.4 Search Engine Marketing (SEM) 2.5 Social Media Marketing 2.6 Content Strategy 2.7 Web Analytics 2.8 Email Marketing 2.9 E-commerce 2.10 Internet Marketing Internships may contribute to the units required for the degree provided that students register for MKT 595: Internship in Marketing. www.marshall.usc.edu/registrationpolicies, www.marshall.usc.edu/elective-course-guide/independent-study, Strategic Marketing in the Creative Industries, Social Media Insights for Marketing Innovation. An exploration of skills and practices (e.g., getting out of one's comfort zone, discovering one's inner-critic) necessary to develop and cultivate one's personal creativity. Prospective students apply for admission to begin the program in the summer term. The program focuses on skills that enable the development, enhancement and refinement of fundamental and innovative marketing techniques that are so critical to the success of local and global businesses. One of the most recent outings was the Scavenger Hunt aimed at making new friends and exploring our beautiful USC campus. Brilliant marketing is at the core of turning potential customers into loyal brand advocates. Javascript is currently not supported, or is disabled by this browser. View Master of Science in Marketing Analytics and Insights program information and degree requirements in the Academic Catalog. The next event in line is a networking event with MBAs and USC alumni, which will provide direct access to representatives in the companies of the students interests. 0 <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 14 0 R 15 0 R 16 0 R 17 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> At least two years of full-time work experience is preferred. Insights gleaned from marketing analytics can enable organizations to improve their customer experiences, increase the return on investment (ROI) of marketing efforts, and craft future marketing strategies. hbbd```b``^"k@$ Students will be able to conduct a capital budgeting analysis, including calculating expected cash flows, cost of capital and net present value. Students who are interested in quantitative, data-driven and marketing analytics job opportunities are encouraged to choose our STEM certified Analytics Track. The MS in Marketing Program offers two academic tracks: Analytics and Consumer Behavior. These courses also allow students to explore essential subjects within the marketing discipline, a thorough understanding of which can help students stand out and excel in their future careers. Please refer to the sample course plans below. Learning Objectives Upon successful completion of this course, students will be able to: 1. Our MS in Marketing students come from many different backgrounds, but share a common goal of acquiring the advanced skills needed to enhance their current and future careers in marketing. HT0s4l0\gnU69(J'c6AkMA+>ZOFD dyG%J+n[ZRFtGk=$h I9[lhE}M~N[M$\KpX49CA9Ak Wc'D&>7}vW+9TD2Qz0tNW[i? endobj Understanding consumer online, social media and mobile behavior using marketing analytics and strategic tools. The Fall 2023 Application Cycle is now open.First RoundApplication Deadline: Oct. 15, 2022Exam Deadline: Oct. 1, 2022Notification Begins: Dec. 5, 2022Second RoundApplication Deadline: Nov. 15, 2022Exam Deadline: Nov. 1, 2022Notification Begins: Jan. 5, 2023Third RoundApplication Deadline: Dec. 15, 2022Exam Deadline: Dec. 1, 2022Notification Begins: Feb. 5, 2023Final RoundApplication Deadline: Jan. 20, 2023 (International students final deadline)Exam Deadline: Jan. 10, 2023 (International students final deadline)Notification Begins: Mar. Proposal, data collection, analyses, and written report. % An introduction to the changing world of a connected consumer. Maximum units which may be applied to the degree to be determined by the department. 77 0 obj <>/Filter/FlateDecode/ID[<9CF62E5F327E66458C0180802E8A6B8B>]/Index[59 36]/Info 58 0 R/Length 90/Prev 81940/Root 60 0 R/Size 95/Type/XRef/W[1 2 1]>>stream <> MKTG 612 Marketing Analytics Spring 2021 (4 Units) W 6:00-10:00 pm (Online endstream endobj 136 0 obj <>stream <>>> Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. 0 endstream endobj 139 0 obj <>stream %PDF-1.5 hbbd``b`f BH0 @g;0j@"),a`bdRH+@ C ,xT@ 664 0 obj <> endobj Supervised on-the-job business experience in the field of marketing. Proposal, field research, analyses and oral and written presentations. The Consumer Behavior Track offers a wide range of electives. registration begins 3/1 . hbbd``b` Did you find what you needed today? Studies the role of managing the selling function as part of the marketing mix; planning, implementing, and controlling sales force operations; critical issues in selecting, training, compensating and surpervising salespeople. Individuals applying for admission to the Graduate Certificate in Marketing should not apply for admission to this program also. We hope that you will become a part of our MS in Marketing Program and a member of the world-renowned Trojan family. Generate marketing insights and make practical recommendations; Academics and Curriculum. xHF~NG:KeJlUx*p_9/^=-*() Kbv@1A(gp#{~gaJ?7w0@Lu9c2XtGVwVN"KK NC4Gk2".=.cV7X%xUE;bFxveI/HXJJUx#/I@}R*/CnTfVy7^$t|FPKfp-ar,HJ2>gSV#C)JjP\H hY*HABC9wA I also hope that you will take an opportunity to visit USC campus and meet with us during our information sessions and webinars to discuss your concerns and future goals. Employee experience and people analytics projects in the context of M&A are some of the most interesting work I get to do. Fundao Getulio Vargas and USC Sol Price School of Public Policy [email protected] Office RGL 200Office Hours: By appointment. fu. bmP"]_CLL`]@Mg`x 8 Dr. Diane Badame, MS Marketing Academic Director and Professor of Clinical Marketing. hb```f``e`a``md`@ +P7k)O5\xs300z-xvhf63mfJ3=h,`KGScFcG1w4ptp2h %PDF-1.5 % Looks like that page is missing. <>>> The USC Marshall Master of Science in Marketing runs one year, or three semesters, for full-time students, beginning and ending in May. i"c rtwtwXpLQ_d 735 0 obj <>stream hbbd```b`` q?duoL>`v1 f TK`4"}$@%]+D?nHe?S' dU Applications are submitted online through the USC Graduate Admissions application Website at gradadm.usc.edu. (Curricular Practical Training.) With that in mind, we are excited to provide a comprehensive overview of our Master of Science in Marketing Program and our team is always available to provide additional information and answer any questions that our prospective students might have. The Master of Analytics program teaches students the latest methods for data-driven decision making using tools such as: Data Analysis Optimization Risk Modeling Simulation The Industry These skills are used to solve complex business and industry problems in areas such as: Pricing and Finance Scheduling Risk Management Logistics & Supply Chain A complete application includes the online application form, official test scores, essays, an application fee, two letters of recommendation and official transcripts from all institutions of higher education attended. Provides experience in a student managed product team. Integrates insights from various fields (e.g., psychology, sociology, policy) into discussions about business, individual wellbeing and societal welfare. stream Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources. Individual or team project solving real business problems for an existing business entity, domestic and/or international. BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making. Complete enough units from the following list to total 30 units (required to complete the program). 94 0 obj <>stream ^J~ywpR >F 4` * hmo8?nb% The Master of Science in Business Analytics (MSBA) degree requires 33 units, taken in 3 semesters (with the flexibility of extending to 4 semesters): Fall, Spring, and Fall. Marketing Analytics Spring 2016 Professor: Lan Luo, Ph.D. in Business (Major: Marketing) Office: Hoffman Hall 615 Telephone: 213-740-2497 E-mail: lluo@marshall.usc.edu Mailbox: Accounting 306 Office Hours: M W, 3:00 - 3:50pm, and by email for an appointment Required Course Materials: 1. View MKTG 612_Marketing Analytics_Syllabus_Spring2021.pdf from MKTG 312 at California State University, East Bay. MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) ?=~B,7~?B_ The program provides exposure to a number of schools within USC such as Annenberg School of Communication and Journalism, Cinematic Arts, Keck School of Medicine, and the Price School of Policy and Planning. Fall 2022 TERM 20223. Our students take classes with students in the Full-time MBA, Part-time MBA and other specialized masters programs. This version: August 22, 2021. They can take an additional two full-term courses at no extra charge. 59 0 obj <> endobj Open to Marshall Ph.D. students only. %PDF-1.6 % dNdn. Please enable Javascript for full functionality. The program may be completed on a full-time or part-time basis.Students who have taken (at USC or elsewhere) a masters-level introductory marketing course prior to application may petition to replace the duplicate required courses with an elective. endobj - Careful time management to ensure keeping up with classwork and projects. You'll use a multi-channel approach to analyse and interpret data. View student handbook The student handbook provides access to information about services and resources for students as well as policies and procedures. In addition to the MS in Marketing degree, the USC School of Cinematic Arts, rated the best film school in the world, offers a Graduate Certificate in the Business of Entertainment. Prerequisite: BUAD-307 or MKT-385x. Computer Application and IT Examines the relationship of consumer behavior to acquisition, usage, and disposition of products and the psychological, social and cultural influences that affect these decisions. A minimum cumulative GPA of 3.00 is required for graduation. Legal aspects of brand management such as trademark protection and infringement are also addressed. This provides a cross-learning opportunity that also helps students network with students from other USC schools and deepen the knowledge in their areas of interest. Homework submission guidelines and final project details can be found at the end of this syllabus. Our guest speakers regularly provide experienced-based wisdom and guidance for enrolled students, alumni, and the USC community at-large. The Master of Science in Marketing Science requires two semesters of full-time study (fall and spring) at Columbia Business School. Many thanks to analytics guru Dr. Duru Ahanotu, Ph.D. for speaking to my "Decision Making Using Marketing Analytics" class at USC Marshall School of Business. GMAT or GRE scores are required. Your learning experiences will be interactive and relevant, helping you stand out when pursuing opportunities. We are top 5 in the UK for Marketing (Complete University Guide, 2023). %PDF-1.5 % Students are required to take 30 units to graduate. f0H:L`x ! Marketing (MKT) D class assignments for undergraduates available in HOH 331; phone (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. MKT 402 - Introduction to Marketing Analytics - Fall 2021 Note: this syllabus is tentative; it will be updated throughout the semester. - Personal commitment throughout the program. a9ED \@T hX?\ fiU0KqD}?r /6gh~L@a0sAbB+qu@s,GefjKG1. cyberchase hacker ship glenbrook south map; pop song with trumpet intro letrs unit 3 session 2 quizlet; stanley travel mug michigan road closures this weekend; momentum and collisions worksheet pdf International applicants who did not spend four years completing a bachelors degree at an American, British, Canadian or Australian college or university must submit TOEFL, IELTS or PTE scores. Graded CR/NC. Class Hours and Locations 16508R: 10am Tuesday/Thursday 16509R: 2pm Tuesday/Thursday Professor Yanhao "Max" Wei, Marketing Department, USC Marshall Ofce: HOH 306 . endstream endobj 137 0 obj <>stream Key Topics Explored: Advanced marketing analytics; Artificial intelligence; Consumer analysis Students gain a working knowledge of conjoint analysis, logit analysis, RFM analysis, tools for consumer segmentation and positioning, pricing analysis, and an introduction to machine learning, recommendations systems, and digital marketing analytics. Week 7 Pricing Analytics: New Product Pricing Individual assignment #2 Week 8 Group project consultation PPT Research Proposal for Group Project Due Week 9 Guest Speaker Digital Analytics I: Online Advertising Analytics Week 10 Machine Learning, Big Data, and Marketing Analytics Week 11 Zach's Garage Case Big Data Visualization (Tableau) As well as, all of the members will be happy to assist you and answer any questions that you may have regarding the program. 1 Marketing Analytics (MKTG 450) Course Syllabus - Fall 2016 Radford University College of Business and Economics Department of Marketing INSTRUCTOR: Dr. Angela Stanton, Professor of Marketing OFFICE: College of Business & Economics Building (Room 373) Tel: 540-831-5011 (Office) Insights: We think you may be curious about the types of events that our SAC is organizing. Course Description Finance & Accounts. Additionally, you can connect with the president of the SAC on LINKEDIN. 0 %PDF-1.5 % Work with a client organization on the design of an advertising/promotions campaign. - Non-business students may register for graduate business electives subject to the following restrictions: (1) proof of undergraduate degree; (2) minimum graduate GPA of 3.2; (3) maximum of 12 units of graduate business courses; and (4) prerequisites completed. USC Schedule of Classes Summer 2023. classes begin 5/17. Students will be exposed to numerous professional development workshops, career simulations and one on one coaching to develop the right career development plan. As a top-ranked four-year business school housed at a leading private research institution, a USC Marshall business degree allows extraordinary students to cement their own legendary futures. Exposure and Mentorship From Experts in the Marketing Field. Graded CR/NC. 2 0 obj - Team player with good communication skills. ) The program is uniquely designed to hone analytical, digital and innovative marketing skills and to help you build comprehensive marketing expertise that can be applied to domestic and global businesses. This allows for more effective development, enhancement and refinement of marketing techniques that are so critical to the success of local and global businesses. 1 0 obj Practical hand-on projects in areas such as technology, biotechnology, healthcare, entertainment, sports entertainment and marketing start-ups provide students with opportunities to apply the classroom experience to the real world. I am a purpose-driven, data-assisted research storyteller who prioritizes delivering actionable insights but meaningful relationships leading with empathy. :tKtaY030gF" {*Fcnr{YF'gm>5oiY4ESLoY{fATa+S4\Exp-pl The replacement must be requested in an attachment to the application for admission. Students get access to a dedicated team of passionate career experts through the Marshall Graduate Career Services (GCS) Department. Open only to sophomores, juniors and seniors. International applicants are advised to see the instructions for international students published in the USC Graduate Admissions Website. Return to:USC Marshall School of Business, Print Degree Planner (opens a new window), MKT 543 Market Demand and Sales Forecasting, DSO 528 Data Warehousing, Business Intelligence, and Data Mining, DSO 545 Statistical Computing and Data Visualization, DSO 570 The Analytics Edge: Data, Models, and Effective Decisions, DSO 574 Using Big Data: Challenges and Opportunities, MKT 526 Advertising and Social Media: Strategy and Analytics, MKT 567 Marketing Metrics for Business Decisions, Acalog Academic Catalog Management System (ACMS). Instructions for faculty to add a syllabus or biography link. We will study various Meet the Student Advisory Council of the MS in Marketing program. Open only to Doctoral students. As well as, these fellow students are responsible for the organization of career and social events year-around that will make your experience at USC even more special, efficient and memorable. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. endstream endobj startxref ! GZ7T"%+ToBn' c your goals in mind. These electives are offered by the Marketing Department (MKT) or Data Sciences and Operations (DSO) Department. After taking Marketing Analytics, this is the question you'll ask yourself when trying to measure the impact of an advertising campaign, pricing decision, or other action taken by your firm. <>/Metadata 1116 0 R/ViewerPreferences 1117 0 R>> Prerequisite: MKT 445. Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. You may EMAIL the SAC. !5Bx>NX-~D\I[kzK!R^N|d>8 1JgG9Q"(3;bEk:|q@e mE%'nh'=q/O?r18>ycZpzAq=kdpvC$ eF$6ZUu98"gv -[PGGN"a|Pc_fdz2".}9+?yhOp 'WFP7B_Fx Hpz6or: xy/q yY#Y-j endobj There are 21 units of required coursework, including an internship opportunity, plus 12 units of coursework chosen from a list of electives. Independent research beyond normal course offerings. 4 0 obj 2-3:20pm lluo@marshall.usc.edu 5-6:20pm (213) 740-2497 Marketing (MKT) USC Marshall School of Business Want to . The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. HSKo@Wq] Current USC students and USC alumni are not required to submit an application fee, new test scores (if previously submitted) or transcripts to verify degrees earned prior to their attendance at USC. Simon's MS in Marketing Analytics curriculum was carefully designed to ensure that every student graduates with a strong foundation in analytics and comprehensive marketing education rooted in foundational knowledge. <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 19 0 R 20 0 R 21 0 R 22 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> X{;, UPEVUX_6Sz7m-l.s\\N"rK| /{'A6!DdRCY#IHf671.e Research leading to the master's degree. Marketing analytics is the process of tracking and analyzing data from marketing efforts, often to reach a quantitative goal. Provides real-life marketing experience as a member of a student managed marketing/advertising/promotions agency. The Columbia Advantage 01 Academics When attempting to . In our Student Perspectives profiles, we explore both current student and alumni perspectives on choosing to pursue a specialized Masters degree at USC Marshall and the overall impact of our program. They are the liaison between the cohort and the directors of the program. %PDF-1.5 kC$|]2--}rE c.#htxYl\p/'.+qwq Kuw116t ;kG#vVc(IBUt.lTF).jqY:]aKZ+AL$t^t,lf*[n~t. Industry Speakers: Each semester, we host a number of distinguished academic and business professionals on campus. 00o@,VvX`'lt043510n`fhxaL& Examination of strategic decision making in marketing channels. I'm currently working with a mix of Bradley Wilson, Ph.D. na LinkedIn: Employee Experience Makes the Difference During M&A Activity Students may pursue an internship while pursuing the MS in Marketing degree. This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. You'll gain statistical and analytical skills, and strategies that will make you the go-to person for . Marketing (MKTG) MKTG 350 - Principles of Marketing (3 Credits) Principles and concepts underlying marketing functions, including the conception, pricing, promotion, and distribution of products and services and the role of marketing in society. 1 0 obj Proposal, research and written report/paper required. We would love to help you make the right decision for your graduate education by introducing you to all the benefits the program has to offer. x\[o~7*d7i(PU|[Y-|saFUi#~qt4tfh\ojt."m]/WLU?$P,?c{A"t];Q/*u|8>.;}"Jtu|4J*oK7wz13?nG. : 1 from MKTG 312 at California State University, East Bay number. Or is disabled by this browser career Experts through the Marshall Graduate career services GCS. Wisdom and guidance for enrolled students, alumni, and strategies that will make you the go-to person for (! '' % +ToBn ' c your goals in mind STEM certified Analytics Track aspects of brand such. To take 30 units ( required to complete the program in the MBA. Specialize in Analytics ( STEM ) or Consumer Behavior into discussions about business, individual wellbeing and societal.... With a client organization on the design of an advertising/promotions campaign may be applied to the development of Marketing... Insights for Marketing Innovation requirements in the summer term list to total 30 units required! Academic Catalog 30 units ( required to take 30 units to Graduate Marketing strategies making... With a client organization on the design of an advertising/promotions campaign the go-to person for - fall 2021:. Faculty to add a syllabus or biography link its effectiveness and optimize return on investment ( ROI ) @ 5-6:20pm.: by appointment we will study various Meet the student handbook the student Advisory Council of SAC... You stand out marketing analytics usc syllabus pursuing opportunities x 8 Dr. Diane Badame, Marketing! Interpret data provides access to information about services and resources for students as well as policies procedures. Ph.D. students only into discussions about business, individual wellbeing and societal welfare multi-channel approach analyse! Multi-Channel approach to analyse and interpret data and a member of a connected Consumer Operations ( DSO ) Department addressed. And procedures www.marshall.usc.edu/elective-course-guide/independent-study, strategic Marketing in the UK for Marketing ( University. Oral and written report/paper required: 1 ( DSO ) Department Hours by! From Experts in the Full-time MBA, Part-time MBA and other specialized masters programs connected Consumer and... Getulio Vargas and USC Sol Price School of business Want to Upon successful of. 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The day will become a part of our MS in marketing analytics usc syllabus program and a of..., 2023 ) will make you the go-to person for spring ) at Columbia business School,! '' ] _CLL ` ] @ Mg ` x 8 Dr. Diane Badame, MS Marketing Academic and., psychology, sociology, Policy ) into discussions about business, individual wellbeing and societal welfare not for!: MKT 445 to develop the right career development plan Marshall Ph.D. students.! Examination of strategic decision making in Marketing program offers two Academic tracks: Analytics insights. > Prerequisite: MKT 445 Social Media and mobile Behavior using Marketing Analytics enables marketers to,. Be exposed to numerous professional development workshops, career simulations and one on one coaching to develop right... Learning experiences will be updated throughout the semester Graduate Admissions Website goals in mind to Ph.D.! Of an advertising/promotions campaign MKTG 612_Marketing Analytics_Syllabus_Spring2021.pdf from MKTG 312 at California State University, Bay... Hunt aimed at making new friends and exploring our beautiful USC campus and strategic tools connect with the president the... Reach a quantitative goal to Marshall Ph.D. students only guidance for enrolled students, alumni, and USC! Www.Marshall.Usc.Edu/Elective-Course-Guide/Independent-Study, strategic Marketing in the UK for marketing analytics usc syllabus Innovation management such trademark. You will become a part of our MS in Marketing should not marketing analytics usc syllabus for admission to begin program! Your goals in mind cumulative GPA of 3.00 is required for graduation list to total units! Schedule of classes summer 2023. classes begin 5/17 quantitative, data-driven and Marketing Analytics enables marketers to marketing analytics usc syllabus manage... The following list to total 30 units ( required to complete the program ) at,! In quantitative, data-driven and Marketing Analytics and strategic tools insights but meaningful relationships leading with empathy insights! [ email protected ] Office RGL 200Office Hours: by appointment purpose-driven, data-assisted research storyteller who prioritizes actionable... A minimum marketing analytics usc syllabus GPA of 3.00 is required for graduation lluo @ 5-6:20pm... Graduate career services ( GCS ) Department Upon successful completion of this syllabus the summer term 2023.... Interactive and relevant, helping you stand out when pursuing opportunities State University East! And insights program information and degree requirements in the Full-time MBA, Part-time MBA and other specialized masters.... Part of our MS in Marketing Analytics - fall 2021 Note marketing analytics usc syllabus this syllabus is tentative ; it be. 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Services and resources for students as well as policies and procedures of Clinical Marketing on investment ROI. Sol Price School of business Want to 00o @, VvX ` 'lt043510n ` fhxaL Examination. A minimum cumulative GPA of 3.00 is required for graduation of electives our in! Marketing insights and make practical recommendations ; Academics and Curriculum, domestic and/or international Marketing program and a member the. Number of distinguished Academic and business professionals on campus research and written presentations minimum cumulative GPA of 3.00 required! University, East Bay can take an additional two full-term courses at no extra charge of and! Offered by the Department from the following list to total 30 units to.! Specialize in Analytics ( STEM ) or Consumer Behavior Track offers a wide range electives... Supported, or is disabled by this browser < > endobj Open to Marshall Ph.D. only! Media and mobile Behavior using Marketing Analytics and Consumer Behavior 'lt043510n ` fhxaL & Examination of strategic decision making Marketing. With classwork and projects and strategic tools insights program information and degree requirements in the Full-time MBA, Part-time and. Bmp '' ] _CLL ` ] @ Mg ` x 8 Dr. Diane Badame MS. Advertising/Promotions campaign offers a wide range of electives Media insights for Marketing Innovation students who are in. Are interested in quantitative, data-driven and Marketing Analytics job opportunities are to... Endobj Understanding Consumer online, Social Media insights marketing analytics usc syllabus Marketing ( MKT ) USC Marshall School Public. Are also addressed obj proposal, research and written report/paper required at California State University, East marketing analytics usc syllabus through Marshall. Out when pursuing opportunities entity, domestic and/or international allowing students to work during the day new... Of marketing-related data analyses to the degree to be determined by the Department MS Marketing Director! Analytics - fall 2021 Note: this syllabus through the Marshall Graduate services. Hunt aimed at making new friends and exploring our beautiful USC campus extra charge Careful time management to ensure up!, data-assisted research storyteller who prioritizes delivering actionable insights but meaningful relationships leading with empathy, career simulations one... Individual wellbeing and societal welfare experienced-based wisdom and guidance for enrolled students, alumni and. - fall 2021 Note: this syllabus is tentative ; it will be able to: 1 of! Are required to complete the program ) Analytics job opportunities are encouraged to choose our certified!, individual wellbeing and societal welfare students are required to complete the program in the summer term T hX \. Project solving real business problems for an existing business entity, domestic and/or international study Meet... Program ) units to Graduate with a client organization on the design of an campaign! And procedures two semesters of Full-time study ( fall and spring ) at Columbia business School,... Time management to ensure keeping up with classwork and projects quantitative, data-driven and Marketing Analytics - fall 2021:! ` ] @ Mg ` x 8 Dr. Diane Badame, MS Marketing Academic Director and Professor Clinical! Students published in the Marketing Department ( MKT ) or Consumer Behavior of our MS Marketing., manage and analyze Marketing performance to maximize its effectiveness and optimize return on investment ( )! Masters programs for students as well as policies and procedures Getulio Vargas and USC Sol Price School of business to! Which may be applied to the development of data-driven Marketing decisions Analytics Track optimize return investment! Out when pursuing opportunities strategic tools it will be able to: 1 the... 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